PROMO and a SURVIVAL Guide for the ROGUE PERFORMANCE FESTIVAL
You are about to embark on the Rogue Experience. This could be a scary or exciting journey depending on how prepared you are for the ride. No matter what… it’s a guaranteed experience. We have put together a little survival guide to help you on your way.
We need from you A COMPLETED Promo Information Sheet BEFORE December 15th, 2003! Click here so that you can COPY & PASTE the questions into the "compose" box of youreed e-mail and send it to
PROMO
“Just because you have rehearsed a show for the last 6 weeks… don’t expect anyone to turn up for it… unless they’ve been told about it… at least 3, 4 or 20 times!”
Now lets get down to how YOU promo the heck out of your show… Remember, the audience has over 30 acts to choose from in the festival… how do you get a full house at yours?
What you need for yourself and your company.
You are strongly encouraged to do your own promotion for your show in the Rogue Festival. All printed media must include mention of:
· The Rogue Performance Festival 2004.
· Dates, Times & Price of your performance
· Address to the festival venue.
The Rogue logo is made available to all participants for their printed media. You will be able to capture a digital version BY CLICKING HERE! The image will be in JPEG format. All you have to do is use the copy and paste function to capture the image for your own use. The page also has some nifty linked banners for your web page or site.
Printed Media
Your printed media will be displayed at every Rogue Performance Festival venue. In January we will also post a list on the performer info that includes Rogue friendly businesses in the city. If you have a lead… please let us know.
We recommend printed media, sizes and amounts:
Posters (8.5x11 inches) (50 prints min.)
Flyers (4.25 x 5.5 inches) (500 prints min.)
These are relatively inexpensive to create and may be used either to hand out or to mail. You may want to use 2 different stocks of paper for these different purposes. 4.25x5.5 cards can be mailed for the postcard rate of 21 cents per piece.
Make your design of your flyer/poster eye-catching and informative. For a longer description you may want to create a double sided flyer.
Different grades of paper can be found for reasonable prices at OfficeMax, Office Depot, Paper Plus, and Kinko’s.
Whether you have a performance or not that day, you are also encouraged to hand out flyers before and after shows.
TIPS: Sponsorships/Donations: & Programs
A simple one folded page 8.5 x 11 inch program is recommended for your show in the Rogue Festival.
The program you create for your show in the Rogue Festival may include:
· detailed information about your show
· cast and crew bios
· information about your company
· acknowledgements, thanks, sponsors
You are encouraged to find your own sponsors to cover the cost of your show.
Below are examples:
Business and Individual Sponsors
$25 - $100 for a business card size ad or logo in your show’s program.
You can also do a “trade-out” to get sponsors for show elements
Costumes
Props
Program Costs
Posters/Flyers
Artistic Contributions
Artwork for publicity, Music, etc
MORE Tips for a successful Rogue Festival run
In the Beginning-
· Make sure your piece runs within the one hour/ 45 minute time provided.
· Make any necessary cuts early.
· Keep stage set-up minimal.
· Practice your set-up and strike during rehearsals.
· Prepare and distribute posters
· Talk about your show and the festival to everyone!
Before Technical Rehearsals-
· Know what you want before you get there, but be flexible.
· Keep lighting and sound cues to a minimum.
· Provide a script with clear cues and directions.
· Recruit and train at least one technical crewmember.
Show Time-
* Prepare Backstage Kit to include:
Extra copy of script and soundtrack.
Batteries (if used).
Flashlight.
Safety pins.
Drinking water.
First-Aid supplies, including Tylenol or aspirin and band-aids.
* Assemble all cast and crew at least 45 minutes before each performance
* Keep all costumes and props in easy to transport containers.
* Label your stuff, so there is no confusion with other companies’ property.
Even MORE Tips for a successful Rogue run
PROMOTE YOUR FELLOW PARTICIPANT’S SHOW AFTER YOURS IS DONE!
ARTIST HELPING ARTIST IS WHAT THE FESTIVAL IS ALL ABOUT!
* BE
AGGRESSIVE!
"There are so many fabulous shows to see at every fringe festival. If you
want an audience at yours, you must become shamelessly self-promoting. Tell
every waitress, every shoe salesperson, every cabby and every single person
you meet about your show. While it may seem silly to wander the streets in
orange wigs, striped tights and tutus, when we do it our eye catching
ensembles are excellent advertising. People are instantly curious about what
we’re doing (Francis Ford Coppola even stopped us to ask for a flyer!)."
* The above is from an article by Karen Krolak of Monkeyhouse, a Boston-based professional dance theater collective
You can find more of this article and helpful hints by going to http://dancespirit.com/articles/resources/monkeyhouse.shtml
You may also want to go to the FESTIVAL LIST that include a great list of Fringe and Fringe type festivals… plus links to some other cool articles!